Corey is a hyper-mobile, customer-facing sales representative who is not technically inclined. Sean is an office-based, highly technical engineer. And Jessica is a collaborative and non-technical business professional with a flexible workstyle, working in the office, at home or on the road when it makes sense.
They are just some of the different people with different workstyles that today’s IT organizations need to accommodate as they strive to address a huge shift in what users want for tools and services to be productive both in and out of the office in today’s workplace.
After conducting more than two years of persona and workstyle research, Dell IT recently took a groundbreaking first step in tailoring our tools and services to match our distinctive user groups. We unveiled the Sales Jetpack—a combination of devices, tools, services and education resources specifically focused on our customer-facing, mobile sales staff around the globe.