Text Analytics: Easy Classification For Routing Service Requests

Rafi2Dr. Raphael Cohen — Principal Data Scientist, EMC IT

The first step we ask as data scientists when we approach a new project is what’s the customer’s available data? While some of the time the answer will be a table or file with lots of nice numbers just waiting to be ingested by a machine learning classifier, most of the time a big chunk of the information will be stored in free text columns or documents.

As a customer-facing organization we store information describing EMC’s interaction with clients: some of it structured such as time to close, problem codes, etc.— but also free text fields such as problem summary or comments from the customer satisfaction survey.  These free text fields can be used for accurately routing service requests to the right support team to improve resolution times and customer satisfaction, identify burning issues in the customer satisfaction survey or identify emerging problems.

Similarly, Sales would like to use a potential customer’s web site in order to categorize that company’s needs and identify products sold to similar companies.

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Data Quality Management: An ITaaS Game Changer

NeilBy Neil Thibodeau — Senior Director, EMC IT Business Management

Becoming financially transparent and allowing IT customers to see and control what they invest in IT services is a critical part of transforming your IT operation into an IT-as-a-Service model. But those financial details are only as good as the data they are drawn from.  Data Quality Management is foundational to building an ITaaS model, as well as to maintaining credible financial transparency as your IT operation evolves and matures.

EMC IT began focusing on Data Quality Management back in 2011, when we pursued financial transparency as part of our ITaaS transformation. The goal was to transition our IT operation from a traditional centralized, cost-center based IT budget— where users had little or no information on the cost and value of what they consumed—to a financially transparent one providing increased detail on users’ IT spend.

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Convincing the Business to Embrace the Cloud: A New IT Mindset is Key

1c0038eBy Jon Peirce — Senior Vice President, EMC IT

When it comes to transforming your traditional IT operation, convincing business users to embrace your new cloud architecture can be an uphill battle.

As I noted in my last blog, EMC IT initially provided infrastructure to our business users free of charge and stepped up our guaranteed service levels to convince them to adopt our new infrastructure. Virtualization and multi-tenancy were creating tremendous cost and efficiency benefits.

Nonetheless, we faced an interesting phenomenon—even though our infrastructure was free, some business units were still opting to work around us and spend real money on services.  It really caused us to pause, and ask, “Why is this happening?” Continue reading

Data Science as a Service: Driving Agility and Innovation to the ITaaS Model

AlonBy Dr. Alon Grubshtein, Principal Data Scientist — EMC IT

This is a great time to be a data scientist –a bit like rock stars with all the fans always trying to catch some private time with us. While there’s is no clear definition of what a data scientist is (see related blog or view diagram of DS skillset) our take on this role is quite simple:

  1. Work with stakeholders to elevate high impact business related questions
  2. Find the means to answer these questions

This blog aggregates our collective experiences as members of EMC’s Corporate IT Data-Science-as-a-Service (DSaaS) team. Our team has been active since 2012, providing Data Science (DS) services to different business units as part of EMC IT’s transformation to an agile and innovative IT-as-a-Service model.

Although we aimed for a technical blog, we thought that the first post should provide a broader context to the DSaaS offering and it will, therefore, be dedicated to the process of innovating and driving data science projects in the corporate environment.

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EMC IT Deploys Syncplicity: CIO Vic Bhagat Details the Enterprise Rollout

As data growth continues unabated, with users demanding performance across multiple devices, file sharing has become an indispensable part of successful collaboration and management. To support this growth, EMC IT embraced Syncplicity to provide our global workforce of more than 60,000 people with a fast, simple, reliable service to share the content they use every day. Syncplicity has proven to be a game changer and now comes out of the box for every new EMCer.

With speed and efficiency, EMC IT migrated nearly the entire enterprise onto Syncplicity within mere months. How? Watch below as EMC Chief Information Officer Vic Bhagat (@VicBhagat) discusses the rollout of Syncplicity.

Want more information? Watch EMC Chief Security Officer Dave Martin address the security elements behind Syncplicity. You can also read the following content that further details Syncplicity’s place within the EMC service catalog.

(blog) Syncplicity and EMC: Providing File Sync & Share For All
(white paper) EMC IT Deploys Syncplicity With Private Cloud Storage
(white paper)
How EMC IT Deployed Syncplicity With On-Premises Storage  

The Road to Data Quality: A Journey You Can’t Afford to Miss

By Barbara Latulippe — Sr. Director, Office of Architecture and Innovation

Like most organizations these days, your company has probably realized the crucial role Data Quality plays in driving operational efficiencies and leveraging business and predictive analytics.

Be aware, however, that managing master data and driving data quality is a long-term journey that is best approached in phases based on your needs. If your organization is just starting out, it usually takes three to five years to get to a matured/optimized model, so I encourage you to take pragmatic steps and focus on your important business priorities. It’s not a one-size-fits-all endeavor.

At EMC, we are in the midst of evolving from a managed to an optimized Master Data Management (MDM) and data quality model. Over the past several years, we established and implemented that model for our customer data domain and are in the process of applying that same approach to additional domains, such as contacts and vendors.

Along the way, we have learned some lessons that might help your organization with its data quality journey.  These lessons include:

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The EMC IT Transformation Journey: Making Big Bets and Taking Bold Action

By Jon Peirce — Senior Vice President, EMC IT 

A big mistake companies make as they work to transform their IT operation is thinking that they can achieve that change without making some bold, big bets.

CIOs and IT leaders I talk with often reason, “if we make a bunch of little incremental steps, we’ll get to where we want to get.”

That is absolutely not the case, because when you make small incremental steps, in most cases, you’re ruling by consensus; you’re letting the silos dictate the strategy and the direction. And in the end, there are so many vested interests in traditional IT organizations, that a CIO or a VP of infrastructure responding to consensus can end up missing the bigger picture.

You’re engineering complexity into the system, as opposed to taking complexity out. The bigger picture is that there is an entirely different model that we need to get to as quickly as we can, and to do that requires some bold moves.

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EMC Durham Data Center Migration: The Pinnacle

By Stephen Doherty — Consultant IT Project Manager

In my last post, (click here to read Part 6) I explained how we invented a better way to migrate and transform an application either across the room or across the country: build a parallel, virtualized environment, pre-configure and pre-test the new environment and practice the migration. However, nothing is perfect.  As we found out, there are still some things you can’t test.

The ESRS 2 migration is probably the pinnacle success story of the entire Durham migration. ESRS 2 connects EMC Customer Service to customers and helps us monitor installed systems, identify problems and connect back to the systems to diagnose and fix problems remotely or through a service request.

The migration team was able to build out a new entirely virtualized architecture running on Vblock. Performance testing results were outstanding. The new architecture was tested at 4x the current load and ran faster than the pre-migration system. We were able to test and fully document our disaster recovery plans.
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Leaving Las Vegas: Thoughts from EMC World 2014

VicBy Vic Bhagat — EMC Chief Information Officer

With wheels up and the neon lights of Las Vegas behind me, I reflected on two days spent with nearly 80 global CIOs at EMC’s fourth annual CIO Summit.  Whether in our panel discussions, collaborative breakout sessions, or during the networking breaks, we tackled a variety of timely topics for CIOs.

Of course, it would be overly ambitious to say we collectively solved all that ails CIOs because we have just scratched the surface.  However, faced with pressure to provide our businesses and users with agile, elastic and contemporary IT services, we only saw an opportunity to unlock more value.  Here are some takeaways from the Summit conversation:

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The EMC IT Transformation Journey: CIO Squeeze Play Shows Changing IT World

By Jon Peirce — Senior Vice President, EMC IT

The reality is if your IT organization is working to transform into an IT-as-a-Service model to meet changing user demands, you didn’t just wander onto that path. Transformation is typically not something you do when everything is good… it’s a response to disruptive influences that make the status quo increasingly untenable.

To understand what’s driving today’s IT transformation groundswell, you need only look at the escalating pressures facing the CIO in a traditional IT operation. On one side, you have external IT service providers, promoting standardized offerings with friction-free consumption experiences and pay-by-the-drink pricing selling directly to the lines of business in competition with corporate IT.  On the other side, many CIOs contend with Corporate Finance models that want to treat corporate IT like a regulated monopoly–rationing the supply of IT in order to keep total IT costs in check.

While corporate IT may have once been somewhat of a monopoly within an enterprise, those days are long gone.  Increasingly tech savvy business users, empowered by consumerization trends and an explosion in IT services offered from the public cloud, are finding alternatives to corporate IT.  They perceive IT as too slow, too expensive, too restrictive and too rooted in traditional thinking.

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Best Practices for Virtualizing Your Oracle Database – Datastores

By Darryl Smith — Chief Database Architect, EMC IT

First off, my apologies for delaying the last part of this four part blog for so long.  I have been building a fully automated application platform as a service product for EMC IT to allow us to deploy entire infrastructure stacks in minutes – all fully wired, protected and monitored, but that topic is for another blog.

In my last post, Best Practices For Virtualizing Your Oracle Database With VMware, the best practices were all about the virtual machine itself.  This post will focus on VMware’s virtual storage layer, called a datastore.  A datastore is storage mapped to the physical ESX servers that a VM’s luns, or disks, are provisioned onto.   This is a critical component of any virtual database deployment as it is where the database files reside.  It is also a silent killer of performance because there are no metrics that will tell you that you have a problem, just unexplained high IO latencies.

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Enterprise Platform as a Service Explained: Our Experts Take a Deeper Dive

EMC IT’s new Enterprise-Platform-as-a-Service offering brings automation, agility and efficiency by providing users with an on-demand IT landscape on which to develop their applications. For a closer look at this holistic approach, check out the following videos by members of the IT Platform Strategy and Engineering team

Bill Reid — Senior Director, IT Platform Strategy and Engineering — gives an overview of ePaaS, including why EMC IT developed it and what it will mean for the business.

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Big Data Analytics: Unlocking New Potential in the IT Service Portfolio

The changing IT landscape requires not only the provisioning of the latest tools, technologies and assets, but the embracing and leveraging the technology – especially Big Data analytics – to achieve true transformation. Through greater inclusion of Big Data analytics into our IT portfolio, EMC IT has made tremendous strides optimizing how it runs IT.  However, the greater value rests within our ability to package Big Data analytics and provide the business with a consumable, self-service model.

For instance, with Business Analytics as a Service, we are empowering our constituents to plan, map and create solutions that best support their specific needs. Leveraging Greenplum technology, the analytics generated allow users to co-locate terabytes of corporate information from various data warehouses within a single platform. The solution is agile, reduces time to market and fosters a strong relationship between IT and the business.

In a recent Q&A with DataQuest magazine, EMC Chief Information Officer Vic Bhagat addresses the role of Big Data analytics in driving business value, how emerging technologies affect his role as CIO and much more.

Follow Vic on Twitter @VicBhagat

IT Financial Transparency and VMware: Driving Innovation, Reducing Costs

By Neil Thibodeau — Senior Director, IT Business Management

As I mentioned in my last blog (IT Financial Transparency: Eyes Wide Open), we continue to improve the quality and detail of information we provide to customers as part of our ITaaS Financial Transparency journey. The ability to deliver more specific costing geared to individual customers, something I discussed in “eyes wide open”, also necessitated the creation of a new cost model that more accurately aligns with our service definitions and our expectations for creating a true Bill of IT.

In 2013, when we realized that we needed to redesign our cost model, we also decided to ask ourselves if we had the right technology solution to meet our future needs.  At that time we faced the choice of creating a new cost model in Apptio – the solution we had started with – or finding another solution that better fulfilled our requirements.

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Syncplicity and EMC: Providing File Sync & Share For All

By Wissam Halabi — Distinguished Engineer and Chief Infrastructure Architect, EMC IT

Like email and mobile capabilities, the ability of members of your organization to safely share large files via multiple devices online with colleagues and partners is a fundamental need in today’s business world. That’s why EMC IT is making online file sharing and mobile collaboration available to all of its employees as a “birthright” when they join EMC.

It’s also why we expect to have all of our 48,000 users converted from using consumer cloud services to using our in-house enterprise online filing share and mobile collaboration tool—Syncplicity—by the end of Q2 2014.

In fact, we managed to migrate some 36,000 IT users to Syncplicity and away from using unapproved collaboration tools within just three months of launching this in-house tool about a year ago.
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For Fundamental Application Challenges, The Fix Is In The Cloud

By Wissam Halabi — Distinguished Engineer and Chief Infrastructure Architect , EMC IT

While there are many reasons for corporate IT operations to embrace private cloud computing and transform to an IT-as-a-Service model, optimizing the performance of basic IT tools like email storage, database management and file sharing are among the compelling motivators.

Consider, for example, the fact that EMC IT faced challenges with its use of three fundamental Microsoft applications that many companies—perhaps yours—have long relied on: SharePoint for collaboration, SQL Server for database management, and Exchange for email.
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EMC In The Fast Lane Toward The Third Platform

By KK Krishnakumar, VP and Chief IT Architect

Unleashing the power of mobile computing in your organization while keeping your information secure is an evolving challenge in today’s fast-changing world of mobility.

Mobility is an extremely important component in the evolution to the Third Platform, given the “consumerization of IT” and the fact that enterprises are seeking to run their business from mobile devices. Freedom to compute using the device you prefer, freedom to roam where and when you want,  freedom to consume using different apps, and freedom to collaborate —these are the mantras of the evolution to the Third Platform.

The vision for the EMC Pervasive Mobility program, therefore, is to provide user-centric, value-driven secure access to any enterprise information from any device, anytime, from anywhere.
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A Digital Universe of Infinite Possibilities

VicBy Vic Bhagat — EMC Chief Information Officer

The digital universe, which is expected to grow to 44 zettabytes by 2020, represents an infinite opportunity for CIOs to drive agility and accelerate value for an organization.  However, as a CIO, I can’t help pausing for a moment of practicality. 

Let’s consider some of the 2020 projections from IDC’s recent study.

  • The digital universe is doubling every two years.
  • Although consumers will create most of the content, enterprises today are responsible and liable for 85% of the digital universe.
  • The available storage will only be able to store less than 15% of the universe.
  • 40% of the data in the digital universe will be “touched” by the cloud.

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How To Increase Confidence in IT? Foster Better Communication with the Business

Today, enterprises are facing more cybersecurity threats and risks than ever before, demanding more resources from both IT organizations and their associated businesses. Yet, the confluence of decision making from the business and the financial, technological and security requirements from IT remain a source of conflict for many organizations. They key to reaching a resolution? Communication, says Dave Martin, EMC’s Chief Security Officer, who offered five tips to getting started in his recent blog for Forbes Magazine.

The 2013 Global IT Trust Curve Survey, published by EMC and RSA, dives deeper into the hurdles facing IT and business leaders.  Also check out a previous blog from Doug Graham, Senior Director, Global Security Office – Risk Management at EMC, who discussed Communicating Risk Management in the Face of Constant Threats.

Platform-as-a-Strategy: It’s All About Business Capabilities

By Bill Reid, Senior Director, IT Platform Strategy and Engineering

Developing Platform-as-a-Service (PaaS) is a vital part of corporate IT operations these days as such operations strive to become more responsive to their internal business customers by shedding the traditional model for IT-as-a-Service. Through the EMC Federation, we have multiple options that we have embraced to support both new and legacy capabilities, including Cloud Foundry from Pivotal which is well-positioned for the Third Platform supporting multiple Big Data and mobility needs and VMware tools supporting the automation of public, hybrid and private cloud management.

While we embrace all of these capabilities within EMC IT, we are also taking a broader, more holistic approach to PaaS. Rather than simply thinking about Platform-as-a-Service, we are thinking about Platform-as-a-Strategy.

With a traditional PaaS model, users request platform capabilities (servers, storage, web capabilities) on a project-by-project basis and IT provides the landscape on which users can develop their applications.

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