Any good business owner will tell you, getting inside your customer’s head through firsthand interaction is invaluable for shaping services and products to meet their needs. And the value of user feedback on our new IT-as-a-Service catalogue is no exception.
That’s why I was excited recently to participate in our first focus groups to get business users’ thoughts on our new service catalogue portal, through which they will request services – the focal point of EMC IT’s transition from a traditional IT operation to an ITaaS model.
It wasn’t just what the eight business users from Massachusetts and Ireland had to say about the portal design, though their comments were immensely helpful. It was also the fact that we have begun this vital conversion for understanding their experiences and perspectives. After months of weighing whether we were ready to engage them, we are now hearing from them. The door is open to communicating with those we are trying to best serve. Positive or negative, I was fascinated to hear whatever they had to say and I can’t wait to hear more.
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