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Sean Brown

Sean Brown

Director, Big Data Service Strategy, EMC IT
Sean Brown

Latest posts by Sean Brown (see all)

Creating New Business Value Around the Business Data Lake

If your organization is like most, you have multiple business groups seeking to leverage pools of segmented Big Data in various ways to improve their operations, gain insight into customers, target marketing efforts, hone product features and more.  Maybe you are even one of the few who have gained some significant value from these siloed business analytics using increasingly popular data science techniques.

However, most organizations, including EMC, still have a way to go to become an analytical enterprise, which bases both tactical and strategic decisions on data and analytics.  This does not mean that the decision-making is out of the hands of the leadership of the company and the years of experience they bring, but it does mean that every decision has been critiqued based on what your analysis is telling you.

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